Bryan Spillane -- Bank of America Merrill Lynch -- Analyst. So I don't know that I could say specifically that we can anticipate that retailers are going to merchandise it even more than they ever have. Rather, the company believes exclusion of such items provides additional information to investors to facilitate the comparison of past and present operations. Hi, I had a question for you. Michele, I like to follow up on the Reese's Snack Cake. Thank you. Noncontrolling Interest Share of Business Realignment and Impairment Charges:  Certain of the business realignment and impairment charges recorded in connection with the Margin for Growth Program related to a joint venture in which we own a 50% controlling interest. So we have share gains of about 120 basis points in Q3 in that channel. That said, I would say that we were pleasantly surprised by our performance in international. This volume softness was largely driven by reduced sales at our company's owned retail locations. The early part of the season versus the latter part of the season. Steve Voskuil -- Senior Vice President, Chief Financial Officer. “I could not be prouder of how the company focused its time and resources on our employees’ physical, emotional and economic well-being while serving the needs of our customers, consumers and communities during this difficult time. Hershey is affected by macroeconomic conditions, as well as prices for raw commodities such as cacao. Of course, we must look beyond the financials and question how well those numbers represent the sustainable earnings power of the business. That's very helpful. Our next question comes from the line of Alexia Howard with Bernstein. The Company undertakes no obligation to update these statements based on subsequent events. 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Gross margin expanded 20 basis points as strong net price realization more than offset incremental COVID-19 manufacturing costs and unfavorable mix. Please proceed with your question. We would expect that they would moderate after that, though we're certainly expecting to hold on to share. Two quick ones. So we definitely believe in investing in our brands. Yeah. But in total, sitting at this point, I would say overall COGS is fairly stable and we'll give more guidance on 2021 when we get into the fourth quarter call. So I think we've approached this in a very thoughtful and measured way, which was not a mass launch, where we just threw it out there and try to make it as big as we possibly could at one point in time. And then for a follow-up, you didn't do any share repurchases this quarter, I think that's the first time in two years and that was -- the last time was right before you bought Pirate's Booty. for the periods ended September 27, 2020 and September 29, 2019, (unaudited) (in thousands except per share amounts), Selling, marketing and administrative expense, Net income including noncontrolling interest, Less: Net loss attributable to noncontrolling interest, Net income attributable to The Hershey Company, Supplementary Information – Segment Results, Mark-to-market adjustment for commodity derivatives (2), Costs associated with business realignment initiatives. And I would say, Mexico has been one of the harder hit developing markets relative to COVID. These statements are made based upon current expectations that are subject to risk and uncertainty. There was an error processing your request. * The tax effect for each adjustment is determined by calculating the tax impact of the adjustment on the company's quarterly effective tax rate, unless the nature of the item and/or the tax jurisdiction in which the item has been recorded requires application of a specific tax rate or tax treatment, in which case the tax effect of such item is estimated by applying such specific tax rate or tax treatment. The margins that we have are similar to what we see in bricks-and-mortar. The Hershey Company HSY also noted assets of $8.91 billion at the end of the last quarter. Thanks very much. Unallocated Corporate Expense        Hershey's unallocated corporate expense in the third quarter of 2020 was $128.3 million, a decrease of $4.5 million, or 3.4% versus the same period of 2019. I think mathematically to get the category down mid-single digits, we're going to have to see some pretty, pretty sharp declines coming through the retail sales data in the next couple of weeks as we capture that late part of the season. Tax Effect of All Adjustments:  This line item reflects the aggregate tax effect of all pre-tax adjustments reflected in the preceding line items of the applicable table. I want to say is that we said in the past that overall e-commerce margins are a little bit dilutive and it's there -- as Michele just said, in click-and-collect and local delivery, very similar, not much impact in that, probably two-thirds of our e-commerce business, the piece that is more dilutive is the shift to home and in particular cold shift, and that's an area where we continue to work with our customers and look at our overall investment with those customers and joint business planning to drive efficiencies over time so that those margins align. Thank you. We're really pleased with how we've been able to pivot with the consumer and also pivot with our capabilities to be able to execute within this environment. Good morning and congratulations on great execution in the quarter. There are lots of opportunities to continue to expand that. Okay, thanks. It's not having as material of an impact. Features of this program include: • The ability to purchase initial shares of The Hershey Company Common Stock as well as make subsequent purchases directly from our agent North America advertising and related consumer marketing expenses decreased by 10.8% in the second quarter of 2020 versus the same period last year driven by media cost efficiencies and brand investment optimization related to COVID-19. The tax effect for each adjustment is determined by calculating the tax impact of the adjustment on the company's quarterly effective tax rate, unless the nature of the item and/or the tax jurisdiction in which the item has been recorded requires application of a specific tax rate or tax treatment, in which case the tax effect of such item is estimated by applying such specific tax rate or tax treatment. Third-Quarter 2020 Financial Results Summary1, 1 All comparisons for the third quarter of 2020 are with respect to the third quarter ended September 29, 2019, "We had a strong third quarter, with accelerated reported net sales growth of 4%, adjusted diluted EPS growth of more than 15% and confectionery share gains across markets, including an almost 190 basis point gain in the U.S.  Our core U.S. business remains healthy as consumers reach for small treats during the pandemic, and our decision to lean into Halloween ahead of the season supported consumers' desire to find new and creative ways to celebrate safely. Hershey Reports Third-Quarter 2020 Financial Results; Provides 2020 Outlook, Pension Settlement Charges Relating to Company-, Noncontrolling Interest Share of Business Realignment. There are increases in freight costs. There were a few retailers, as you can imagine with the uncertainty of Halloween and the fact that all these decisions about what to do with Halloween really had to be made in early May, when things were quite uncertain and schools were closed and bars and restaurants, and all of that. Furthermore, 10-day volume stands at 0.93 million and more growth is possible in the weeks ahead. Greetings and welcome to The Hershey Company Third Quarter 2020 question-and-answer session. Traders should stay tuned to see if this recent report will push the stock to test recent resistance levels. Okay, thank you. Some of that's related or might be related to supply chain, could you talk about that part of it and I think the reason I'm asking is because if there is a supply chain breakdown or lack of adaptability by a competitor, maybe that will represent share gains that they can reverse somewhat in '21? 2 Includes candy, mint, gum, salty snacks, and grocery items. 462 South 4th St., Suite 1600 Louisville, KY 40202-3467 Domestic Holders: 1-800-851-4216 Foreign Holders: 1-201-680-6578 www.computershare.com. Factors that could cause results to differ materially include, but are not limited to: risks related to the impact of the COVID-19 global pandemic on our business, suppliers, distributors, consumers, customers, and employees; the scope and duration of the pandemic; government actions and restrictive measures implemented in response to the pandemic, including the continuation of social distancing guidelines and stay at home orders; disruptions or inefficiencies in our supply chain due to the loss or disruption of essential manufacturing or supply elements or other factors; issues or concerns related to the quality and safety of our products, ingredients or packaging; changes in raw material and other costs, along with the availability of adequate supplies of raw materials; the company's ability to successfully execute business continuity plans to address the COVID-19 pandemic and resulting changes in consumer preferences and the broader economic and operating environment; selling price increases, including volume declines associated with pricing elasticity; market demand for our new and existing products; increased marketplace competition; failure to successfully execute and integrate acquisitions, divestitures and joint ventures; changes in governmental laws and regulations, including taxes; political, economic, and/or financial market conditions; risks and uncertainties related to our international operations; disruptions, failures or security breaches of our information technology infrastructure; our ability to hire, engage and retain a talented global workforce; our ability to realize expected cost savings and operating efficiencies associated with strategic initiatives or restructuring programs; complications with the design or implementation of our new enterprise resource planning system; and such other matters as discussed in our Annual Report on Form 10-K for the year ended December 31, 2019, our Quarterly Report on Form 10-Q for the quarterly period ended March 29, 2020, and our Current Report on Form 8-K filed on May 27, 2020, which are amplified by the global COVID-19 pandemic that has caused and will continue to cause significant challenges, instability, and uncertainty.

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