But if you’re not approaching PR the right way, you’ll waste time without getting any press coverage. So check out where else you can get your event listed or written about. This may sound like I am stating the obvious but you may be so busy running your business, juggling lots of different balls that the most important action gets missed off until it’s too late and you don’t have any time left to do the all essential PR for your event. There is no point in having the most amazing must-attend event if you only have a few days to try to get the bums on seats. I am running an event in May and it’s all about getting entrepreneurs more visible in their space, so I have named the event: I am #VISIBLE offline and online. It has even been picked up and shared on someone’s paper.li daily newsletter which was a lovely surprise! It can be a simple one pager press release, but make sure that you keep it short and concise – journalists are very pushed for time and need to ‘get it’ from the minute they see your email header to the 3 bullet point summary you provide in the email. PR is a vital part of a comprehensive event promotion strategy. You can watch her free PR workshop here. Association with a good PR company for event planning can ensure your event creates the right noise amongst your precise audience. Running events are great opportunities to meet potential new clients, make new contacts and of course showcase your expertise. Amanda Ruiz is known by her clients as The Ultimate Door Opener and is the PR Expert for Entrepreneurs as she trains entrepreneurs how to open their own doors to the press so they can become #VISIBLE and grow their businesses as a result of securing their own media coverage. © 2020 Eventbrite. There are a few vital pointers I haven’t got space to mention in here – there are two worksheets, so make sure you go to both of them). HOWEVER don’t use this new shorter link as it says nothing about your brand / message / event. Go to the box where it says ‘custom your link’. Amanda  gives fun, inspiring and interactive workshops where she spills the beans on the 7 Secrets on How to Get into the Press. A public relations event is your opportunity to showcase your company, client, or products or services to the general public. Before hiring a PR firm, make sure they perform these services as some may not. When you are running your event, ask the attendees to tweet about key things they are learning or to tweet a testimonial. So with this in mind, I would like to give you the 7 ways to build more PR buzz for your events. They also should prepare a post event report which clearly highlights the return on investment of the event by highlighting the results and achievements. Get an eye catching and punchy headline or title for your event. Create a beautiful event listing and easily drive attendance with built-in tools. You may have seen that on Facebook and Twitter the posts that really stand out and catch the eye are ones with a graphic. In the world of public relations, a planned event is the stage where a business must perform. In terms of which journalist to target, think about the sector your event is helping out and research who writes for that area and which publications your ideal target audience reads. More than ever, you want to be professional, presentable, and engaging. here to download your essential PR Plan of Action, http://www.amandaruiz.co.uk/you-are-visible-offline-and-online/. On this I have managed to add the logos of the people I am working with on this event plus I am re-using the punchy headline with the hashtag that I mentioned in point No 2. The beauty of creating a graphic is that you can say much more on it that you can fit onto 140 characters of a tweet. This says what it is on the tin and you will see that we are using #VISIBLE in the whole campaign, so we are being consistent with the message. So with this in mind, I would like to give you the 7 ways to build more PR buzz for your events. So my next event is this: bit.ly/YOUAREVISIBLE. You can even ask them to email you a testimonial and you will be able to use this when you are promoting your next event! Here are a few tips to help you plan an effective PR event from the start: 1. I will be heading over to Tech City News to create a free listing there as they run events listings. Get an eye catching and punchy headline or title for your event. If you don’t have any at this time, don’t worry, but I am sure you can write a newsletter that you can share with friends and colleagues, and then you ask them to share it with their community for you. Local publications target your city’s community, reaching prime potential event-goers. I have shared this on all the social media platforms I use (Twitter, Facebook and LinkedIn) plus my website and it has been ‘randomly’ shared by people in my community, which is brilliant as it will be reaching people that I don’t know. You will then be using this headline in your PR campaign for the event as you push it out on social media. Public Relations and Event Management - They Go Together Published on December 5, 2016 December 5, 2016 • 24 Likes • 0 Comments So make sure you set out a plan, allow some time for your PR activities and follow the steps above, and you should enjoy the sell-out crowd your event deserves! 1. Now you have all the essential elements in place, have a go at writing up a press release about this event, again thinking about the pain points of the potential audience and how you will be helping them in your event. Before you set a date for your next event, make sure you have time to promote it. Building more PR buzz for your event isn’t rocket science – in fact it’s a lot of common sense and a little elbow grease – but it won’t promote itself either.

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